[PDF][PDF] GENESIS OF COMPETITIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES

KO Boyarinova, KI Knyzhnyk… - Electronic scientific and …, 2023 - researchgate.net
… " continues to be in the field of view of scientists as a set of certain advantages … use of
product, process, marketing, and organizational innovations in the economic activity of enterprises, …

[КНИГА][B] History of management thought: genesis and development from ancient origins to the present day

VI Marshev - 2021 - books.google.com
… of the social organization (family, enterprise, state, society) and … to research on history, in
general, and on the history of … presents not only structured views on management but also …

Business models: Origin, development and future research perspectives

BW Wirtz, A Pistoia, S Ullrich, V Göttel - Long range planning, 2016 - Elsevier
… Its application by authors from diverse areas has led to a … research areas that we adopt
from an appropriate heuristic frame of reference. In this way, we identify four essential research

Organizational capabilities and the economic history of the industrial enterprise

AD Chandler - Journal of economic perspectives, 1992 - aeaweb.org
… both product and process through systematic research and development; by … marketing
services; by product differentiation (in branded packaged products primarily through advertising); …

[КНИГА][B] Qualitative marketing research

D Carson, A Gilmore, C Perry, K Gronhaug - 2001 - books.google.com
… of small—tomedium sized enterprises (SMEs) and quality of marketingview of marketing is
clearly positioned in the scientific … It is not our purpose here to consider in detail such origins. …

[КНИГА][B] Reassessing the relationship between marketing and public relations: New Perspectives from the philosophy of science and history of thought

L Dühring - 2017 - Springer
… In addition, this study uses an implicit philosophical design in that it aims … uses an explicit
philosophical frame of reference in form of the overall development of the philosophy of science

[PDF][PDF] 10.4. The genesis of marketing partnerships concept and features of its application in the field of services

EP Shapovalova - … ECONOMIC GROWTH: MARKETING …, 2016 - researchgate.net
… 10.5, it should be noted that there is no consensus view of scientists to determine the na…
[Research of marketing of partner relations as instrument of strategic management an enterprise]…

[КНИГА][B] The Oxford handbook of business history

G Jones, J Zeitlin - 2008 - books.google.com
… His research interests range from family firms to the history of … on the history of the Italian
industrial enterprise, the history of … extent the view of decision making in other fields of history. …

[PDF][PDF] The history of marketing thought

R Bartels - 1976 - etcases.com
… He felt that the problems of business enterprise are basically … Applicability of scientific
pertinence to marketing was introduced … view by writers who saw marketing as an art, and not as a …

Marketing, scientific progress, and scientific method

PF Anderson - Journal of marketing, 1983 - journals.sagepub.com
… falsificationist view is the fact that the actual history of scientific … He argues that science is
inherently a social enterprise in … we can use to assess the scientific status of marketing. That is…