… The article deals with the Russian and German achromatic color naming of the black tone
in interior advertising texts. The division of color values into achromatic and chromatic colors is …

… Bostan designs minimalist pieces from monochromatic fabrics bu t add … 1983) lives in Brussels
and studied interior design there at St. … It had previously only been used in advertising and …

… She has also taught interior design for almost 30 years. She has been director of an interior
design … His researches are focused on chromatic relationships in architectural surfaces and …

… chromatic explosion as indicative of new possibilities for creative self-expression when it came
to color, … design principles (by way of mass media and advertising) were “turning the ugly …

… Color has an important role in bringing out the image of interior spaces by means of integration
of the colors used in the general interior design, in furniture, and in accessories, for the …

… experts appeared to minister to those afflicted by the chromatic … Marketing programs such
as Color Dynamics and Color … Electric lighting, automobiles, telephones, and indoor plumbing …

… Colors in the color scheme of an interior space are usually not applied in equal proportions
… and chromatic colors. Achromatic colors are black, white and gray and chromatic colors are …

… among word-color links. A particular study might report the same emotion words and colors
for several countries, or it might link several emotion words to a single color. Each such link …

… affective evaluations to branding in marketing. This relationship, … in contrast to interior design
elements such as color, material… and naturalness compared to low chromatic scenes. The …

… English referent loanwords, and noticeable sociolectal diversification that manifests itself by
novel evocative color terms, particularly in marketing and advertisement. … CIELAB chromatic …