… Therefore, this study aims to identify the ways in which IMC … mix elements to create and
strengthen relationships with … in order to generate a positive future effect on consumer behaviour. …

… The results of the study reveal marketing communication … effect of marketing communication
on consumer purchasing … financial services marketing, consumer behaviour, and marketing …

… designed to improve the effectiveness and efficiency of integrated … This kind of analysis is
facilitated by our communications … consumer behavior changes would help both agencies …

… the study of changes in the motives of its consumer behavior … • The effectiveness of the use
of certain tools of the marketing … to minimize marketing costs and increase the effectiveness of …

… the performance or outcomes of marketing communications … In this study, we focus on
instrumental use of information in … Accordingly, we develop here two hypotheses describing a …

… and found that the less visually complex approach (Smart Choices) … features of PSAs may
enhance their efficacy, fourthly, tobacco … This study investigated how consumers use seemingly …

… This study analyzes effective marketing management … dynamics of consumer behavior are
becoming increasingly complex and … in consumer behavior to improve business performance. …

… ” to customers in the way of marketing effectiveness. They … Consumer behavior is the study
of individuals, groups, or … represent an improved framework for managing communications. …

… since, the overarching purpose of this study is to develop and test a comprehensive … Often
the characteristics of these organizations can make measuring performance difficult with a lack …

… A description of the development of the Integrated Marketing … However, those needs become
increasingly complex as an … is on improving and enhancing the operation, effectiveness and …