… making major investments in such marketing decision aids. This book is the first comprehensive,
systematic textbook on marketing management support systems. The basic issue is the …

… Part III presents a discussion on the basic of strategic marketing management. It consists five
… GE used four management tools to fix the software phase workout, best practices, process …

… The text is as much about strategic marketing planning as it is about basic marketing, so … A
chapter on the tools of strategic marketing planning includes the work of Porter, Arthur D. Little’…

… : how the essence of marketing or marketing tools effectiveness is … marketing or the
effectiveness of marketing tools. The main aim of this article is to reveal the concept of marketing …

… of the marketing tools’ concepts present in the contemporary place marketing literature. This
… In case of investor attraction “the basic set of marketing actions is a consistent and balanced …

… in marketing research, digital age marketing, principles of marketing, marketing management,
… Simply decide on the type of questionnaire you want to carry out, enter some basic details …

… The connection between the basic components is provided by marketing tools. Under …
Marketing tools are integrative, formed from a set of tools for both internal and external marketing…

… , marketing management, and marketing strategy and planning. The specific tools selected
… as the core product, is an offering in its most basic and rudimentary form. At this level, compet…

… As the first precise list of federal flagship universities in Russia was adopted in 2018, the
basic period is 2017, and the current period is 2018. The basic statistical material is information …