CONTENT MARKETING: CREATING ATTRACTIVE AND ACCESSIBLE ONLINE CONTENT
DOI:
https://doi.org/10.30890/2567-5273.2023-26-02-045Keywords:
social media, channels for transmitting content, content, marketingAbstract
As part of the study, attention is paid to the increasing relevance of using content marketing as a fundamental component that guarantees the presence of proprietary content capable of influencing the consciousness of customers. It is also noted and visuMetrics
References
Ivanyna R. (2021). Kontent-marketynh – neobkhidnyi instrument rozvytku biznesu [Content marketing is a necessary tool for business development], Ahentstvo interne-marketynhu elit-web, available at.: https://elit-web.ua/ua/blog/kontent-marketing (Accessed: 13.04.2023)
Krykavskyi Ye. V., Fihun N. V (2013). Kontent-marketynh: reklama bez reklamy [Content marketing: advertising without advertising], Formuvannia rynkovoi ekonomiky [Formation of a market economy], issue 30, pp. 474-483.
Saidova G.O., Radchenko G.A. (2019). Kontent-marketynh yak diieva skladova prosuvannia biznesu [Content marketing as an effective component of business promotion], Problemy systemnoho pidkhodu v ekonomitsi [Problems of System Approach in Economics], issue 2, vol. 70, pp. 144-149.
Sapihura S. O. (2015). Kontent-marketynh: problema novykh metodiv pryvablennia kliientiv [Content marketing: the problem of new methods of attracting customers], Ekonomichnyi analiz [Economic analysis], issue 2, vol 21, pp. 186-191.
Savytska N.L. (2017). Marketynh u sotsialnykh merezhakh: stratehii ta instrumenty na rynku V2S [Marketing in social networks: strategies and tools in the B2C market], Marketynh i tsyfrovi tekhnolohii [Marketing and digital technologies], vol.1, issue 1, pp. 20-33.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Authors
This work is licensed under a Creative Commons Attribution 4.0 International License.
