ОСОБЛИВОСТІ ВИКОРИСТАННЯ МАРКЕТИНГОВИХ СТРАТЕГІЙ ДЛЯ ПРОСУВАННЯ ВІТЧИЗНЯНИХ ТУРИСТИЧНИХ ДЕСТИНАЦІЙ

Svitlana Vovk; Marta Pavliuk

doi:10.30890/2567-5273.2025-39-01-027

FEATURES OF USING MARKETING STRATEGIES FOR PROMOTING DOMESTIC TOURIST DESTINATIONS

Authors

Svitlana Vovk West Ukrainian National University https://orcid.org/0000-0002-7937-0973
Marta Pavliuk West Ukrainian National University https://orcid.org/0009-0008-7750-0464

DOI:

https://doi.org/10.30890/2567-5273.2025-39-01-027

Keywords:

tourism, marketing strategy, tourist destination, digital marketing, branding, influencers, promotion, social media

Abstract

This article explores the relevance and effectiveness of using marketing strategies in promoting tourist destinations in the context of the digital transformation of the market. The importance of adapting marketing approaches to changing consumer needs, i

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Published

2025-06-30

How to Cite

Вовк, С., & Павлюк, М. (2025). FEATURES OF USING MARKETING STRATEGIES FOR PROMOTING DOMESTIC TOURIST DESTINATIONS. Modern Engineering and Innovative Technologies, 1(39-01), 51–64. https://doi.org/10.30890/2567-5273.2025-39-01-027