ЦІННІСНО-ОРІЄНТОВАНЕ УПРАВЛІННЯ ПІДПРИЄМСТВАМИ БУДІВЕЛЬНОЇ ГАЛУЗІ В УМОВАХ ЕКОНОМІЧНОЇ НЕСТАБІЛЬНОСТІ: АНАЛІЗ ТА СТРАТЕГІЧНІ ОРІЄНТИРИ

Eduard Brovarnyy; Oksana Zamazii; Halyna Yankovska

doi:10.30890/2567-5273.2025-39-01-031

VALUE-ORIENTED MANAGEMENT OF CONSTRUCTION INDUSTRY ENTERPRISES UNDER ECONOMIC INSTABILITY: ANALYSIS AND STRATEGIC GUIDELINES

Authors

Eduard Brovarnyy Khmelnytskyi National University https://orcid.org/0009-0001-7788-8568
Oksana Zamazii Khmelnytskyi Cooperative Trade and Economic Institute https://orcid.org/0000-0001-7537-9025
Halyna Yankovska Khmelnytskyi Cooperative Trade and Economic Institute https://orcid.org/0000-0002-8181-5433

DOI:

https://doi.org/10.30890/2567-5273.2025-39-01-031

Keywords:

value-based management, construction industry, economic instability, strategic management, factor analysis, consumer value, competitive advantages, intellectual capital, external and internal factors, managerial decisions

Abstract

The article examines the current state of enterprise management in Ukraine’s construction sector under conditions of economic instability, uncertainty, and risk. The author analyzes development trends in residential and infrastructure construction, with a

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Published

2025-06-30

How to Cite

Броварний, Е., Замазій, О., & Янковська, Г. (2025). VALUE-ORIENTED MANAGEMENT OF CONSTRUCTION INDUSTRY ENTERPRISES UNDER ECONOMIC INSTABILITY: ANALYSIS AND STRATEGIC GUIDELINES. Modern Engineering and Innovative Technologies, 1(39-01), 104–112. https://doi.org/10.30890/2567-5273.2025-39-01-031