ПЕРСОНАЛІЗАЦІЯ ТА ПРОГНОЗУВАННЯ ПОВЕДІНКИ СПОЖИВАЧІВ ЗА ДОПОМОГОЮ ШІ

H. Zaiachkovska; O. Gotsalyuk

doi:10.30890/2567-5273.2025-39-01-032

PERSONALIZATION AND PREDICTION OF CONSUMER BEHAVIOR WITH AI

Authors

H. Zaiachkovska Khmelnytskyi Cooperative Trade and Economic Institute https://orcid.org/0000-0001-8631-7268
O. Gotsalyuk Khmelnytskyi Cooperative Trade and Economic Institute

DOI:

https://doi.org/10.30890/2567-5273.2025-39-01-032

Keywords:

artificial intelligence, personalization, benefits and challenges of personalization, consumer behavior prediction, consumer behavior prediction algorithm

Abstract

The article presents the results of a comprehensive study of personalization and consumer behavior prediction using AI. The following types of artificial intelligence are characterized as traditional, conversational, generative, and predictive. The main a

Metrics

Metrics Loading ...

Downloads

Published

2025-06-30

How to Cite

Заячковська, Г., & Гоцалюк, О. (2025). PERSONALIZATION AND PREDICTION OF CONSUMER BEHAVIOR WITH AI. Modern Engineering and Innovative Technologies, 1(39-01), 113–126. https://doi.org/10.30890/2567-5273.2025-39-01-032