PRACTICAL APPLICATIONS OF ARTIFICIAL INTELLIGENCE IN NONPROFIT MARKETING COMMUNICATIONS

Authors

DOI:

https://doi.org/10.30890/2567-5273.2025-39-03-040

Keywords:

artificial intelligence, donor communications, volunteers, fundraising, nonprofit sector.

Abstract

The article focuses on analyzing the role of artificial intelligence in automating donor communications and managing volunteers within the nonprofit sector. The aim of the article is to identify the potential for developing donor and volunteer communicati

Metrics

Metrics Loading ...

References

10 eye opening AI marketing stats in 2025. digitalmarketinginstitute.com, 2025. URL: https://digitalmarketinginstitute.com/blog/10-eye-opening-ai-marketing-stats-in-2025

28 AI marketing statistics you need to know in 2025. surveymonkey.com, 2025. URL: https://www.surveymonkey.com/mp/ai-marketing-statistics/

Bormane S., Blaus E. Artificial intelligence in the context of digital marketing communication. Front. Commun., 2024, №9, 27.09.2024. URL: https://doi.org/10.3389/fcomm.2024.1411226

Gayaparsad K., Ramlutchman N. The influence of artificial intelligence (AI) in transforming marketing communications: A theoretical review. Expert Journal of Marketing, 2024, №12(1), 46-57. URL: https://marketing.expertjournals.com/23446773-1204/

Hammarström L., Gustafsson E. Marketing communication through AI: How AI in marketing communication affects customer purchasing intention. 2023. URL: https://www.diva-portal.org/smash/get/diva2:1870923/FULLTEXT01.pdf

Kubovics M. Innovative content production in marketing communication through AI. 19th European Conference on Innovation and Entrepreneurship, 2024, №19(1). URL: https://doi.org/10.34190/ecie.19.1.2877

Lyndyuk A., Havrylyuk I., Tomashevskii Y., Khirivskyi R., Kohut M. The impact of artificial intelligence on marketing communications: New business opportunities and challenges. Economics of Development, 2024, №23(4), 60-71. URL: https://doi.org/10.57111/econ/4.2024.60

Ngugi L. 50+ AI marketing statistics in 2025: AI marketing trends & insights. seo.com, 2025. URL: https://www.seo.com/ai/marketing-statistics/

Şenyapar D., Nurgül H. Artificial intelligence in marketing communication: A comprehensive exploration of the integration and impact of AI. Technium Social Sciences Journal, 2024, №55, 64-81. URL: https://doi.org/10.47577/tssj.v55i1.10690

Yoldaş E.N., Aycı A. The role of artificial intelligence in integrated marketing communication: An evaluation of ChatGPT. Pamukkale University Journal of Business Research, 2024, №11(2), 611-637. URL: https://doi.org/10.47097/piar.1562412

Published

2025-06-30

How to Cite

Литвинчук, О. (2025). PRACTICAL APPLICATIONS OF ARTIFICIAL INTELLIGENCE IN NONPROFIT MARKETING COMMUNICATIONS. Modern Engineering and Innovative Technologies, 3(39-03), 71–81. https://doi.org/10.30890/2567-5273.2025-39-03-040

Issue

Section

Articles