FEATURES OF ADVERTISING ACTIVITY MANAGEMENT AT THE ENTERPRISE

Authors

  • Valentyna Barabanova Educational and Scientific Institute of Economics and Trade named after Mykhailo Tugan-Baranovsky, Kryvyi Rih National University https://orcid.org/0000-0002-2954-4090
  • Maksym Rybalko Educational and Scientific Institute of Economics and Trade named after Mykhailo Tugan-Baranovsky, Kryvyi Rih National University

DOI:

https://doi.org/10.30890/2567-5273.2025-39-03-047

Keywords:

advertising strategy, marketing, digital communications, advertising management, campaign analytics, brand, enterprise

Abstract

This paper explores modern approaches to managing advertising activities within an enterprise under conditions of intense market competition and rapid environmental change. Special attention is paid to advertising as an integral part of marketing strategy

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Published

2025-06-30

How to Cite

Барабанова, В., & Рибалко, М. (2025). FEATURES OF ADVERTISING ACTIVITY MANAGEMENT AT THE ENTERPRISE. Modern Engineering and Innovative Technologies, 3(39-03), 104–112. https://doi.org/10.30890/2567-5273.2025-39-03-047

Issue

No. 39-03 (2025)

Section

Articles

License

Copyright (c) 2025 Authors

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.