СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ В СИСТЕМІ ЗАБЕЗПЕЧЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА НА РИНКУ АЗС

Natalіia Ovsіienko; Oleksandr Petrovsky

doi:10.30890/2567-5273.2025-39-03-060

SOCIAL RESPONSIBILITY IN THE SYSTEM OF ENSURING THE COMPETITIVENESS OF AN ENTERPRISE IN THE GAS STATION MARKET

Authors

Natalіia Ovsіienko Private higher educational institution "European University" https://orcid.org/0000-0001-7694-7522
Oleksandr Petrovsky Private higher educational institution "European University" https://orcid.org/0000-0002-3446-1409

DOI:

https://doi.org/10.30890/2567-5273.2025-39-03-060

Keywords:

social responsibility, enterprise competitiveness, strategic management, innovative development, gas stations, fuel retail trade, ESG strategies, competitive advantages, consumer loyalty

Abstract

The article examines the role of social responsibility in the system of ensuring enterprise competitiveness in the fuel retail sector through studying the mechanisms of implementing socially responsible business practices. The relevance of the study is de

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Published

2025-06-30

How to Cite

Овсієнко, Н., & Петровський, О. (2025). SOCIAL RESPONSIBILITY IN THE SYSTEM OF ENSURING THE COMPETITIVENESS OF AN ENTERPRISE IN THE GAS STATION MARKET. Modern Engineering and Innovative Technologies, 3(39-03), 127–136. https://doi.org/10.30890/2567-5273.2025-39-03-060