THE ROLE OF SEMIOTICS IN HUMOR TRANSMISSION AND AUDIENCE ENGAGEMENT

Oleksandr Gorbatyi

doi:10.30890/2567-5273.2025-39-04-017

Authors

Oleksandr Gorbatyi Odessa State Medical University https://orcid.org/0009-0006-9647-5052

DOI:

https://doi.org/10.30890/2567-5273.2025-39-04-017

Keywords:

semiotics, humor, audience, communication, engagement.

Abstract

The article explores the role of semiotic mechanisms in conveying humor and engaging audiences within the digital media environment. The aim of the study is to analyze humor as a tool for audience engagement through the lens of semiotics. The research emp

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References

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