TERRITORIAL BRANDING OF UKRAINE IN THE CONDITIONS OF MILITARY TURBULENCE: CHALLENGES AND OPPORTUNITIES
DOI:
https://doi.org/10.30890/2567-5273.2025-42-03-059Keywords:
territorial branding, military turbulence, challenges of territorial branding, model of anti-crisis territorial branding, crisis communications, recoveryAbstract
The article examines the territorial branding of Ukraine in the context of military turbulence as a tool for reputational resilience, socio-economic recovery, and international communication. It is argued that the war has radically changed the competitivReferences
Updated Ukraine Recovery and Reconstruction Needs Assessment Released. World Bank Press Release, 25 Feb 2025.
Ukraine – Fourth Rapid Damage and Needs Assessment (RDNA4): February 2022 – December 2024. World Bank, 2025.
Anholt, S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. Palgrave Macmillan, 2016. 147 s.
UN Tourism (UNWTO). Safety of Destinations (SAFE-D) Initiative. URL: https://www.untourism.int/technical-cooperation/safe-d?utm_source=chatgpt.com#:~:text=Building%20on%20the%20global%20SAFE,management%2C%20and%20resilience%2Dbuilding.
Crisis Management in Tourism. UNWTO Tourism Academy – IE, 2024. URL: https://www.unwto-tourismacademy.ie.edu/2024/05/crisis-management-tourism?utm_source
References
World Bank (2025). Updated Ukraine Recovery and Reconstruction Needs Assessment Released. (Press release, 25 February).
World Bank (2025). Ukraine – Fourth Rapid Damage and Needs Assessment (RDNA4): February 2022 – December 2024. Washington, DC: World Bank, 2025.
Anholt, S. (2016). Competitive Identity: The New Brand Management for Nations, Cities and Regions. Palgrave Macmillan. 147 s.
UN Tourism (UNWTO). Safety of Destinations (SAFE-D) Initiative. Available at: https://www.untourism.int/technical-cooperation/safe-d?utm_source=chatgpt.com#:~:text=Building%20on%20the%20global%20SAFE,management%2C%20and%20resilience%2Dbuilding.
Crisis Management in Tourism. (2024). UNWTO Tourism Academy – IE. Available at: https://www.unwto-tourismacademy.ie.edu/2024/05/crisis-management-tourism?utm_source
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