CULTURAL IDENTITY IN CONTEMPORARY FASHION: RETHINKING NATIONAL MOTIFS IN A GLOBAL CONTEXT
DOI:
https://doi.org/10.30890/2567-5273.2025-42-04-108Keywords:
semantic content, design practices, authenticity, communicative effectiveness, intercultural environmentAbstract
The aim of this article is to comprehensively examine the mechanisms of transformation and adaptation of national elements in contemporary fashion design, taking into account the influence of global aesthetic and commercial processes. The methodological bReferences
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