THE EFFECTIVENESS OF THE USE OF PUBLIC RELATIONS TOOLS IN THE PHARMACEUTICAL MARKET
DOI:
https://doi.org/10.30890/2567-5273.2023-25-04-122Keywords:
concept, marketing management, systematic approach, competitiveness, marketing potential, pharmaceutical enterprisesAbstract
The article examines the effectiveness of the use of public relations tools in the pharmaceutical market, summarizes the reasons that have a destructive effect on the activities of its participants. The concept of public relations management is developed,Metrics
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References
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Published
2023-02-28
How to Cite
Гуменюк, А., & Гарматюк, О. (2023). THE EFFECTIVENESS OF THE USE OF PUBLIC RELATIONS TOOLS IN THE PHARMACEUTICAL MARKET. Modern Engineering and Innovative Technologies, 4(25-04), 112–116. https://doi.org/10.30890/2567-5273.2023-25-04-122
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