ШТУЧНИЙ ІНТЕЛЕКТ У МАРКЕТИНГУ: ТРАНСФОРМАЦІЯ СТРАТЕГІЙ ТА ПЕРСПЕКТИВИ

Olena Garmatiuk

doi:10.30890/2567-5273.2025-42-03-093

ARTIFICIAL INTELLIGENCE IN MARKETING: STRATEGY TRANSFORMATION AND PROSPECTS ARTIFICIAL INTELLIGENCE IN MARKETING: STRATEGY TRANSFORMATION AND PROSPECTS

Authors

Olena Garmatiuk PAVLO TYCHYNA UMAN STATE Pedagogical University https://orcid.org/0000-0002-2589-3269

DOI:

https://doi.org/10.30890/2567-5273.2025-42-03-093

Keywords:

artificial intelligence, marketing, digital transformation, Big Data, personalization, automation, marketing strategies, customer experience.

Abstract

The article examines the role and significance of artificial intelligence technologies in modern marketing in the context of the digital transformation of the economy. It reveals the main areas of AI application in the marketing activities of enterprises,

References

Guild of Marketing. Artificial intelligence in marketing. URL: https://guildofmarketing.com/shtuchnyy-intelekt-u-marketyngu/

Claspo. AI in Marketing: Examples and Use Cases. URL: https://claspo.io/ua/blog/ai-in-marketing-examples-and-use-cases/

Group 107 Careers. Artificial Intelligence (AI) in Marketing: 5 Key Trends. URL: https://careers.group107.com/uk/blog/shtuchnij-intelekt-shi-v-marketingu/

SAP Ukraine. AI in Marketing URL: https://www.sap.com/ukraine/resources/ai-in-marketing

Action. Digital education. How to use AI in advertising and marketing: recommendations for creatives and businesses. URL: https://thedigital.gov.ua/news/technologies/yak-vikoristovuvati-shi-u-reklami-ta-marketingu-rekomendatsii-dlya-kreativnikiv-i-biznesiv

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Published

2025-12-30

How to Cite

Гарматюк, О. (2025). ARTIFICIAL INTELLIGENCE IN MARKETING: STRATEGY TRANSFORMATION AND PROSPECTS ARTIFICIAL INTELLIGENCE IN MARKETING: STRATEGY TRANSFORMATION AND PROSPECTS. Modern Engineering and Innovative Technologies, 3(42-03), 217–224. https://doi.org/10.30890/2567-5273.2025-42-03-093