ANALYSIS OF THE USE OF THE COMPLEX MARKETING COMMUNICATIONS TO IMPROVE THE EFFECTIVENESS OF CONSUMER BEHAVIOR MANAGEMENT

Authors

  • Yuliia Holovchuk Vinnytsia Trade and Economic Institute of Institute of Kyiv National Trade and Economic University https://orcid.org/0000-0002-4516-109X
  • Liudmyla Serednytska Vinnytsia Trade and Economic Institute of Institute of Kyiv National Trade and Economic University
  • Liudmyla Dybchuk Vinnytsia Cooperative Institute

DOI:

https://doi.org/10.30890/2567-5273.2023-27-02-026

Keywords:

advertising, television advertising, radio advertising, print advertising, marketing communications, communications

Abstract

The article examines the peculiarities of using a complex of marketing communications. The main advantages and disadvantages of using the main communication channels are analyzed

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References

Stadnyk V., Krasovska G., Holovchuk Y. Marketing dominant in models of entrepreneurial structures innovative potential development for competitive business strategy realization. Modeling the development of the economic systems. 2021. No. 1. P. 30-41. URL: https://doi.org/10.31891/mdes/2021-1-4

Stadnyk V., Pchelianska G., Holovchuk Y., Dybchuk L. The concept of marketing of balanced development and features of its implementation in the food market. Agricultural and Resource Economics: International Scientific E- Journal. 2020. Vol. 6. No. 3. P. 80-95. URL: https://doi.org/10.51599/are.2020.06.03.05

Stadnyk V., Krasovska G., Pchelianska G., Holovchuk Y. Determinants of «green entrepreneurship» competitive strategies implementation in the agro-industrial sector of Ukraine. Earth and Environmental Science: 8th International Scientific Conference on Sustainability in Energy and Environmental Science. 21-22 October 2020, Ivano-Frankivsk. 2021. Vol. 628. No. 1. P. 1-11. URL: https://doi.org/10.1088/1755-1315/628/1/012032

Головчук Ю.О., Дибчук Л.В., Середницька Л.П. Контент-маркетинг як стратегія просування на ринок та поширення послуг. Економіка та держава. 2022. № 4. С. 69-75. URL: https://doi.org/10.32702/2306-6806.2022.4.69

Графська О., Головчук Ю., Гарасимчук Н. Стратегічні пріоритети розвитку регіональної економіки в умовах кризи Економіка та суспільство. 43. 2022. URL: https://doi.org/10.32782/2524-0072/2022-43-37

Графська О., Головчук Ю., Никига О. Роль маркетингових інновацій у розвитку гастрономічного туризму в регіоні. Економіка та суспільство. 2022 (39). URL: https://doi.org/10.32782/2524-0072/2022-39-9

Дибчук Л.В., Головчук Ю.О., Пчелянська Г.О. Класифікація реклами та її практичне значення у підвищенні ефективності управління поведінкою споживачів. Вісник Хмельницького національного університету. Економічні науки. № 6. Т. 2. 2021. С. 204-210. URL: http://journals.khnu.km.ua/vestnik/?p=10564

Stadnyk V., Krasovska G., Holovchuk Y. Marketing dominant in models of entrepreneurial structures innovative potential development for competitive business strategy realization. Modeling the development of the economic systems. 2021. No. 1. P. 30-41. URL: https://doi.org/10.31891/mdes/2021-1-4

Stadnyk V., Pchelianska G., Holovchuk Y., Dybchuk L. The concept of marketing of balanced development and features of its implementation in the food market. Agricultural and Resource Economics: International Scientific E- Journal. 2020. Vol. 6. No. 3. P. 80-95. URL: https://doi.org/10.51599/are.2020.06.03.05

Stadnyk V., Krasovska G., Pchelianska G., Holovchuk Y. Determinants of «green entrepreneurship» competitive strategies implementation in the agro-industrial sector of Ukraine. Earth and Environmental Science: 8th International Scientific Conference on Sustainability in Energy and Environmental Science. 21-22 October 2020, Ivano-Frankivsk. 2021. Vol. 628. No. 1. P. 1-11. URL: https://doi.org/10.1088/1755-1315/628/1/012032

Holovchuk Y.O., Dybchuk L.V., Serednytska L.P. Content marketing as a strategy for market promotion and distribution of services. Economy and the state. 2022. No. 4. P. 69-75. URL: https://doi.org/10.32702/2306-6806.2022.4.69

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Grafska O., Golovchuk Yu., Nikyga O. The role of marketing innovations in the development of gastronomic tourism in the region. Economy and society. 2022 (39). URL: https://doi.org/10.32782/2524-0072/2022-39-9

Dybchuk L.V., Golovchuk Y.O., Pchelyanska G.O. Advertising classification and its practical significance in increasing the effectiveness of consumer behavior management. Bulletin of the Khmelnytskyi National University. Economic sciences. No. 6. Vol. 2. 2021. P. 204-210. URL: http://journals.khnu.km.ua/vestnik/?p=10564

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Published

2023-06-30

How to Cite

Головчук, Ю., Середницька, Л., & Дибчук, Л. (2023). ANALYSIS OF THE USE OF THE COMPLEX MARKETING COMMUNICATIONS TO IMPROVE THE EFFECTIVENESS OF CONSUMER BEHAVIOR MANAGEMENT. Modern Engineering and Innovative Technologies, 2(27-02), 47–51. https://doi.org/10.30890/2567-5273.2023-27-02-026

Issue

No. 27-02 (2023)

Section

Articles

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