ADAPTATION OF MARKETING STRATEGIES TO THE MENTAL AND BEHAVIORAL CHARACTERISTICS OF THE TARGET AUDIENCE

Liudmyla Voloshko

doi:10.30890/2567-5273.2025-39-03-010

ADAPTATION OF MARKETING STRATEGIES TO THE MENTAL AND BEHAVIORAL CHARACTERISTICS OF THE TARGET AUDIENCE

Authors

Liudmyla Voloshko Founder and Head of Marketing at Lucy Match Marketing, USA https://orcid.org/0009-0000-5387-5300

DOI:

https://doi.org/10.30890/2567-5273.2025-39-03-010

Keywords:

adaptive strategies, consumer behavior, marketing, behavioral psychology, competition

Abstract

The article is dedicated to the study of adapting marketing strategies to the mental and behavioral characteristics of the target audience. The aim of the study is to identify the main approaches to creating effective adaptive marketing strategies that ta

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Published

2025-06-30

How to Cite

Voloshko, L. (2025). ADAPTATION OF MARKETING STRATEGIES TO THE MENTAL AND BEHAVIORAL CHARACTERISTICS OF THE TARGET AUDIENCE. Modern Engineering and Innovative Technologies, 3(39-03), 17–29. https://doi.org/10.30890/2567-5273.2025-39-03-010