ADAPTATION OF MARKETING STRATEGIES TO THE MENTAL AND BEHAVIORAL CHARACTERISTICS OF THE TARGET AUDIENCE

Автор(и)

DOI:

https://doi.org/10.30890/2567-5273.2025-39-03-010

Ключові слова:

adaptive strategies, consumer behavior, marketing, behavioral psychology, competition

Анотація

The article is dedicated to the study of adapting marketing strategies to the mental and behavioral characteristics of the target audience. The aim of the study is to identify the main approaches to creating effective adaptive marketing strategies that ta

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Опубліковано

2025-06-30

Як цитувати

Voloshko, L. (2025). ADAPTATION OF MARKETING STRATEGIES TO THE MENTAL AND BEHAVIORAL CHARACTERISTICS OF THE TARGET AUDIENCE. Modern Engineering and Innovative Technologies, 3(39-03), 17–29. https://doi.org/10.30890/2567-5273.2025-39-03-010

Номер

№ 39-03 (2025)

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Авторське право (c) 2025 Автори

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Ця робота ліцензується відповідно до Creative Commons Attribution 4.0 International License.