INNOVATIVE MARKETING OF STARTUPS IN THE SMALL BUSINESS SEGMENT: UKRAINIAN AND GLOBAL EXPERIENCE

Nataliia Sinelnikova

doi:10.30890/2567-5273.2025-39-03-070

INNOVATIVE MARKETING OF STARTUPS IN THE SMALL BUSINESS SEGMENT: UKRAINIAN AND GLOBAL EXPERIENCE

Authors

Nataliia Sinelnikova Simon Kuznets Kharkiv National University of Economics https://orcid.org/0009-0001-3269-9448

DOI:

https://doi.org/10.30890/2567-5273.2025-39-03-070

Keywords:

innovative marketing, startups, small business, digital technologies, Ukraine

Abstract

The article focuses on exploring the specifics of innovative marketing in startups within the small business sector, with particular attention to the Ukrainian context compared to global practices. The purpose of the article is to analyze the distinctive

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Published

2025-06-30

How to Cite

Сінельнікова, Н. (2025). INNOVATIVE MARKETING OF STARTUPS IN THE SMALL BUSINESS SEGMENT: UKRAINIAN AND GLOBAL EXPERIENCE. Modern Engineering and Innovative Technologies, 3(39-03), 172–183. https://doi.org/10.30890/2567-5273.2025-39-03-070