INNOVATIVE MARKETING OF STARTUPS IN THE SMALL BUSINESS SEGMENT: UKRAINIAN AND GLOBAL EXPERIENCE

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DOI:

https://doi.org/10.30890/2567-5273.2025-39-03-070

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innovative marketing, startups, small business, digital technologies, Ukraine

Анотація

The article focuses on exploring the specifics of innovative marketing in startups within the small business sector, with particular attention to the Ukrainian context compared to global practices. The purpose of the article is to analyze the distinctive

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Опубліковано

2025-06-30

Як цитувати

Сінельнікова, Н. (2025). INNOVATIVE MARKETING OF STARTUPS IN THE SMALL BUSINESS SEGMENT: UKRAINIAN AND GLOBAL EXPERIENCE. Modern Engineering and Innovative Technologies, 3(39-03), 172–183. https://doi.org/10.30890/2567-5273.2025-39-03-070

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