ECO-MARKETING IN THE FURNITURE INDUSTRY: HOW THE USE OF LOCAL MATERIALS AND SUSTAINABLE SOLUTIONS INFLUENCES BRAND PERCEPTION
DOI:
https://doi.org/10.30890/2567-5273.2025-39-03-077Keywords:
eco-marketing, furniture industry, local materials, brand perception, sustainable developmentAbstract
The article is devoted to the study of how the use of local materials and environmentally oriented solutions affects brand perception within the framework of eco-marketing in the furniture industry. The aim of the article is to identify the main componentMetrics
References
Bumgardner M.S., Nicholls D.L. Sustainable Practices in Furniture Design: A Literature Study on Customization, Biomimicry, Competitiveness, and Product Communication. Forests, 2020, №11(12), 1277. URL: https://doi.org/10.3390/f11121277
Eco-Friendly Furniture Market by Product Type, Material, Sales Channel, End User, Distribution Channel, Price Range, Application, Style - Global Forecast to 2030. researchandmarkets.com, 2025. URL: https://www.researchandmarkets.com/report/eco-friendly-furniture
Global Consumer Confidence Survey, conducted in collaboration with Nielsen Q1 2017. URL: https://www.conference-board.org/pdfdownload.cfm?masterProductID=20727
Keller K.L. Leveraging Secondary Associations to Build Brand Equity: Theoretical Perspectives and Practical Applications. Int. J. Advert., 2020, №39, 448–465. URL: https://www.researchgate.net/publication/338694326_Leveraging_secondary_associations_to_build_brand_equity_theoretical_perspectives_and_practical_applications
Linkosalmi L., Husgafvel R., Fomkin A., Junnikkala H., Witikkala T., Kairi M., Dahl O. Main factors influencing greenhouse gas emissions of woodbased furniture industry in Finland. Journal of Cleaner Production, 2016, №113, 596–605. URL: https://doi.org/10.1016/j.jclepro.2015.11.091
Nguyen-Viet B. The Impact of Green Marketing Mix Elements on Green Customer Based Brand Equity in an Emerging Market. Asia-Pac. J. Bus. Adm., 2022, №ahead-of-print. URL: https://www.researchgate.net/publication/358618886_The_impact_of_green_marketing_mix_elements_on_green_customer_based_brand_equity_in_an_emerging_market
Ševčíková R., Knošková Ľ. Sustainable Design in the Furniture Industry. 2021, №20. URL: https://doi.org/10.18267/pr.2021.krn.4816.20
Shrum L.J., McCarty J., Lowrey T. Buyer characteristics of the green consumers and their implications for advertising strategy. Journal of Advertising, 1995, №24, 71–82. URL: https://doi.org/10.1080/00913367.1995.10673477
Sustainable upholstery furniture: what strategies and technologies? lectra.com, 2025. URL: https://www.lectra.com/en/library/sustainable-upholstery-furniture-what-strategies-and-technologies
The Evolution of the Sustainability Mindset – Nielsen, The Sustainable Consumer – the theme for World Consumer Rights Day 2020. consumersinternational.org, 2020. URL: https://www.consumersinternational.org/what-we-do/world-consumer-rights-day/sustainable-consumer-2020/
Valipoor S., Ujang B. Challenges of sustainable design in Malaysian furniture industry. IACSIT Press, 2011, International conference on environment and industrial innovation, 60–64. URL: https://www.academia.edu/5317631/Challenges_of_Sustainable_Design_in_Malaysian_Furniture_Industry
Yeğin T., Ikram M. Performance Evaluation of Green Furniture Brands in the Marketing 4.0 Period: An Integrated MCDM Approach. Sustainability, 2022, №14(17), 10644. URL: https://doi.org/10.3390/su141710644
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Authors
This work is licensed under a Creative Commons Attribution 4.0 International License.
