ECO-MARKETING IN THE FURNITURE INDUSTRY: HOW THE USE OF LOCAL MATERIALS AND SUSTAINABLE SOLUTIONS INFLUENCES BRAND PERCEPTION

Svetlana Graf-Gudz

doi:10.30890/2567-5273.2025-39-03-077

ECO-MARKETING IN THE FURNITURE INDUSTRY: HOW THE USE OF LOCAL MATERIALS AND SUSTAINABLE SOLUTIONS INFLUENCES BRAND PERCEPTION

Authors

Svetlana Graf-Gudz https://orcid.org/0009-0002-9365-6916

DOI:

https://doi.org/10.30890/2567-5273.2025-39-03-077

Keywords:

eco-marketing, furniture industry, local materials, brand perception, sustainable development

Abstract

The article is devoted to the study of how the use of local materials and environmentally oriented solutions affects brand perception within the framework of eco-marketing in the furniture industry. The aim of the article is to identify the main component

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Published

2025-06-30

How to Cite

Graf-Gudz, S. (2025). ECO-MARKETING IN THE FURNITURE INDUSTRY: HOW THE USE OF LOCAL MATERIALS AND SUSTAINABLE SOLUTIONS INFLUENCES BRAND PERCEPTION. Modern Engineering and Innovative Technologies, 3(39-03), 192–202. https://doi.org/10.30890/2567-5273.2025-39-03-077