ECO-MARKETING IN THE FURNITURE INDUSTRY: HOW THE USE OF LOCAL MATERIALS AND SUSTAINABLE SOLUTIONS INFLUENCES BRAND PERCEPTION
DOI:
https://doi.org/10.30890/2567-5273.2025-39-03-077Ключові слова:
eco-marketing, furniture industry, local materials, brand perception, sustainable developmentАнотація
The article is devoted to the study of how the use of local materials and environmentally oriented solutions affects brand perception within the framework of eco-marketing in the furniture industry. The aim of the article is to identify the main componentMetrics
Посилання
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