IMPLEMENTATION OF DIGITAL MARKETING TOOLS IN THE AGRARIAN SECTOR

Authors

DOI:

https://doi.org/10.30890/2567-5273.2025-40-04-066

Keywords:

digital marketing, agriculture, agribusiness, social media, e-commerce, digital transformation

Abstract

The digital transformation of the global economy is rapidly reshaping the agricultural sector, creating new opportunities for competitiveness and sustainable development. This article explores the implementation of digital marketing tools in agribusiness,

References

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Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. John Wiley & Sons.

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Russell, S., & Norvig, P. (2021). Artificial intelligence: A modern approach (4th ed.). Pearson.

Kvasova, L. S., Kurbatska, L. M., & Tymofieiev, Y. I. (2023). Digital marketing and key tools for business digitalization. Green, Blue & Digital Economy Journal, 4(2), 34–42. https://doi.org/10.30525/2661-5169/2023-2-5

Bahorka, M. O., Kvasova, L. S., & Tymofieiev, Y. I. (2024). The influence of social media on agrarian consumer behavior: key findings and SMM strategies. In International scientific symposium: Scientific thought development (pp. 112–118). Karlsruhe, Germany. https://doi.org/10.30890/2709-2313.2024-31-00-029

Published

2025-08-30

How to Cite

Квасова, Л., Литвиненко, С., & Слободянюк, Н. (2025). IMPLEMENTATION OF DIGITAL MARKETING TOOLS IN THE AGRARIAN SECTOR. Modern Engineering and Innovative Technologies, 4(40-04), 171–177. https://doi.org/10.30890/2567-5273.2025-40-04-066

Issue

Section

Articles