ОПТИМІЗАЦІЯ ЦИФРОВИХ МАРКЕТИНГОВИХ СТРАТЕГІЙ В УМОВАХ СУЧАСНОЇ ЕКОНОМІКИ: АДАПТАЦІЯ ТА ПРОГНОЗУВАННЯ ЕФЕКТИВНОСТІ

Yevhena Zaburmekha; Iryna Zakharchuk; Oleksandr Danyliuk

doi:10.30890/2567-5273.2025-39-01-023

OPTIMIZATION OF DIGITAL MARKETING STRATEGIES IN THE CONTEXT OF THE MODERN ECONOMY: ADAPTATION AND PERFORMANCE FORECASTING

Authors

Yevhena Zaburmekha Khmelnytskyi Cooperative Trade and Economic Institute https://orcid.org/0000-0003-2223-3887
Iryna Zakharchuk Khmelnytskyi Cooperative Trade and Economic Institute https://orcid.org/0009-0000-1888-2580
Oleksandr Danyliuk Khmelnytskyi Cooperative Trade and Economic Institute https://orcid.org/0009-0006-3609-7096

DOI:

https://doi.org/10.30890/2567-5273.2025-39-01-023

Keywords:

digital marketing, strategies, tactics, content marketing, video marketing, voice search, chatbots, personalization, social commerce, influencer marketing, interactive content, AI analytics, email marketing, UGC, performance forecasting, unresolved issues

Abstract

This article explores and systematizes key digital marketing strategies that are imperative for ensuring business competitiveness and sustainable development in a turbulent digital environment. A comprehensive analysis is conducted on the role of content

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Published

2025-06-30

How to Cite

Забурмеха, Є., Захарчук, І., & Данилюк, О. (2025). OPTIMIZATION OF DIGITAL MARKETING STRATEGIES IN THE CONTEXT OF THE MODERN ECONOMY: ADAPTATION AND PERFORMANCE FORECASTING. Modern Engineering and Innovative Technologies, 1(39-01), 29–40. https://doi.org/10.30890/2567-5273.2025-39-01-023