ПЕРСОНАЛЬНИЙ БРЕНД ЯК НЕВІД’ЄМНА СКЛАДОВА СУЧАСНИХ PR -ТЕХНОЛОГІЙ

Olena Buchynska

doi:10.30890/2567-5273.2025-39-03-066

PERSONAL BRAND AS AN INTEGRAL COMPONENT OF MODERN PR TECHNOLOGIES

Authors

Olena Buchynska Kyiv National Economical University named after Vadym Getman https://orcid.org/0000-0003-2991-2110

DOI:

https://doi.org/10.30890/2567-5273.2025-39-03-066

Keywords:

personal brand, PR technologies, communication strategies, branding, social communications, marketing

Abstract

This study is devoted to a comprehensive analysis of the phenomenon of personal branding as an integral component of modern PR technologies. It has been proven that modern companies are increasingly using the personal brands of their leaders and experts t

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Published

2025-06-30

How to Cite

Бучинська, О. (2025). PERSONAL BRAND AS AN INTEGRAL COMPONENT OF MODERN PR TECHNOLOGIES. Modern Engineering and Innovative Technologies, 3(39-03), 147–157. https://doi.org/10.30890/2567-5273.2025-39-03-066