DIGITAL TECHNOLOGIES IN CREATING OF CUSTOMER EXPERIENCE
DOI:
https://doi.org/10.30890/2567-5273.2018-06-04-059Keywords:
customer behavior, customer experience, customer journey, digital touchpoints, omnichannelAbstract
The article is devoted to the issues of transforming the customer experience in the digital world. Modern marketing examines consumer experience as the basis of forming long-term customer loyalty. The article considers the basic stages of creating of cust
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References
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Yuzdepsky, Z. (2018) Needs-Based Selling: Following 5 Phases of the Modern Customer Journey, 05.02.2018, https://www.vendasta.com/blog/following-modern-customer-journey.
