VIDEO MARKETING: CURRENT TRENDS OF VIDEO CONTENT IN 2024
DOI:
https://doi.org/10.30890/2567-5273.2024-36-00-069Ключові слова:
video marketing, video content, short videos, personalization, interactivity, augmented reality, artificial intelligence, 2024 trends, marketing strategies, customer engagement.Анотація
The article considers the main trends in video content in 2024, which determine modern approaches to video marketing. The focus is on short video formats, interactive elements, personalization, the use of augmented reality (AR) and artificial intelligenceMetrics
Посилання
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