CAR AS A SERVICE: HOW VALUE-ADDED SERVICES INCREASE BUSINESS PROFITABILITY
DOI:
https://doi.org/10.30890/2567-5273.2025-40-04-037Ключові слова:
car rental, CaaS, loyalty, service value, digital technologiesАнотація
The article focuses on analyzing how value-added services in the car rental industry contribute to increasing business profitability by fostering customer loyalty and building a sustainable service ecosystem. The aim of the study is to identify the key faПосилання
Anderson E.W., Fornell C., Lehmann D.R. Customer Satisfaction, Market Share, and Profitability: Findings from Sweden. Journal of Marketing, 1994, №58(3), 53–66. URL: https://psycnet.apa.org/record/1995-03819-001
Anderson E.W., Fornell C., Rust R.T. Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. Marketing Science, 1997, №16(2), 129–145. DOI: https://doi.org/10.1287/mksc.16.2.129
Awara N.F., Anyadighibe J.A., Ofum B.U. Service tangibles and customer satisfaction of car rental companies. Nigeria Academy of Management Journal, 2022, №2, 17(2), 1–10. URL: https://namj.tamn-ng.org/index.php/home/article/view/198
Brendel A., Lichtenberg S., Prinz C., Herrenkind B. Increasing the value of shared vehicles: Insights from an implementation of user-based relocation in station-based one-way carsharing. Sustainability, 2020, №12, 1–20. URL: https://www.mdpi.com/2071-1050/12/21/8800
Hallowell R. The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study. International Journal of Service Industry Management, 1996, №7(4), 27–42. URL: https://www.emerald.com/josm/article-abstract/7/4/27/156182/The-relationships-of-customer-satisfaction?redirectedFrom=fulltext
How to Improve Customer Satisfaction in the Car Rental Industry. toprentapp.com, 2025. URL: https://toprentapp.com/en/how-to-improve-customer-satisfaction-in-the-car-rental-industry
Keiningham T., Perkins-Munn T., Aksoy L., Estrin D. Does customer satisfaction lead to profitability?: The mediating role of share-of-wallet. Managing Service Quality, 2005, №15, 172–181. URL: https://www.emerald.com/jstp/article-abstract/15/2/172/301147/Does-customer-satisfaction-lead-to-profitability?redirectedFrom=fulltext
Mobility As A Service Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030). mordorintelligence.com, 2025. URL: https://www.mordorintelligence.com/industry-reports/mobility-as-a-service-market
The future of automotive: Changing the way cars are built, used, and sold in a connected world. kpmg.com, 2023. URL: https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2023/05/future-of-connected-enterprise-for-automotive.pdf
The Keys to Excellence: Driving Customer Satisfaction in Car Rental Service. cx-channel.com, 2025. URL: https://www.cx-channel.com/post/the-keys-to-excellence-driving-customer-satisfaction-in-car-rental-service-synergistic-cx-magazin
U.S. Car Rental Market Size, Share & Trends Analysis Report By Vehicle Type (Luxury Cars, Executive Cars, Economy Cars), By Application (Local Usage, Airport Transport, Outstation), By Booking Mode (Online, Offline/Direct), And Segment Forecasts, 2025 – 2030. grandviewresearch.com, 2025. URL: https://www.grandviewresearch.com/industry-analysis/us-car-rental-market-report
Опубліковано
Як цитувати
Номер
Розділ
Ліцензія
Авторське право (c) 2025 Автори
Ця робота ліцензується відповідно до Creative Commons Attribution 4.0 International License.
