IMPROVING THE ASSESSMENT OF INVESTMENT ATTRACTIVENESS OF ENTERPRISES

Автор(и)

  • Dias Kasimov Karaganda Technical University named after Abylkas Saginov
  • Gulnara Aubakirova Karaganda Technical University named after Abylkas Saginov https://orcid.org/0000-0003-0337-1539

DOI:

https://doi.org/10.30890/2567-5273.2025-41-01-006

Ключові слова:

investment attractiveness, strategy, Kazakhstan, PEST analysis, enterprise

Анотація

The study is devoted to improving the assessment of a company's investment attractiveness for solving strategic tasks. The most important factors influencing the investment attractiveness of LLP "RollerCentr" have been identified. Based on a PEST analysis

Посилання

Halík, J. (2012). The application of PEST analysis based on EBRD and IBRD methodology. Central European Business Review, 1(3), 14–21. https://doi.org/10.18267/j.cebr.26

Zhang, X., Xu, Y., & Ma, L. (2022). Research on successful factors and influencing mechanism of the digital transformation in SMEs. Sustainability, 14(5), 2549. https://doi.org/10.3390/su14052549

Chang, Y., & Chen, J. (2025). An empirical investigation of critical success factors in implementing digital transformation. Technological Forecasting and Social Change, 2017, 124161.

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Опубліковано

2025-10-30

Як цитувати

Kasimov, D., & Aubakirova, G. (2025). IMPROVING THE ASSESSMENT OF INVESTMENT ATTRACTIVENESS OF ENTERPRISES. Modern Engineering and Innovative Technologies, 1(41-01), 142–145. https://doi.org/10.30890/2567-5273.2025-41-01-006

Номер

№ 41-01 (2025)

Розділ

Статті

Ліцензія

Авторське право (c) 2025 Автори

Creative Commons License

Ця робота ліцензується відповідно до Creative Commons Attribution 4.0 International License.