THE IMPACT OF ENGLISH LANGUAGE ELEMENTS ON CONSUMER PERCEPTIONS IN GERMAN PRINT ADVERTISEMENTS: A MULTIDIMENSIONAL ANALYSIS OF EMOTIONAL APPEAL, BRAND PERSONALITY, AND CULTURAL ALIGNMENT
DOI:
https://doi.org/10.30890/2567-5273.2025-37-03-044Keywords:
English elements, German print advertisements, consumer perception, emotional appeal, brand personality, multilingual advertising, globalization, language effectsAbstract
The article analyses the influence of English language elements on German print advertising in terms of emotional appeal, product evaluation, brand personality and audience perception. It provides insight into these phenomena which have become de facto nMetrics
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