СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ ЯК СТРАТЕГІЧНИЙ ІНСТРУМЕНТ ДИВЕРСИФІКАЦІЇ ТОРГОВЕЛЬНИХ МЕРЕЖ В УМОВАХ КРИЗОВИХ ТРАНСФОРМАЦІЙ

Kateryna Lyashuk; Kateryna Trofymenko

doi:10.30890/2567-5273.2025-39-01-030

SOCIAL RESPONSIBILITY AS A STRATEGIC TOOL FOR DIVERSIFICATION OF TRADE NETWORKS IN CONDITIONS OF CRISIS TRANSFORMATIONS

Authors

Kateryna Lyashuk Khmelnytskyi Cooperative Trade and Economic Institute https://orcid.org/0000-0001-8179-1251
Kateryna Trofymenko Khmelnytskyi Cooperative Trade and Economic Institute https://orcid.org/0000-0002-3999-3404

DOI:

https://doi.org/10.30890/2567-5273.2025-39-01-030

Keywords:

corporate social responsibility, diversification, retail chains, sustainable development strategy, local producers, crisis management, Ukrainian retail, post-war recovery

Abstract

The article analyzes corporate social responsibility (CSR) as a strategic tool for the diversification of retail chains amid crisis transformations. It explores the evolution of the CSR concept from philanthropy to a key element of corporate governance an

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Published

2025-06-30

How to Cite

Ляшук, К., & Трофименко, К. (2025). SOCIAL RESPONSIBILITY AS A STRATEGIC TOOL FOR DIVERSIFICATION OF TRADE NETWORKS IN CONDITIONS OF CRISIS TRANSFORMATIONS. Modern Engineering and Innovative Technologies, 1(39-01), 90–103. https://doi.org/10.30890/2567-5273.2025-39-01-030