МАРКЕТИНГ ВЗАЄМОВІДНОСИН У ЛОГІСТИЧНИХ КАНАЛАХ

Iryna Maksіutenko; Antonina Samoilenko; Anna Kulіk

doi:10.30890/2567-5273.2025-39-03-043

RELATIONSHIP MARKETING IN LOGISTICS CHANNELS

Authors

Iryna Maksіutenko Kyiv National University of Construction and Arhitecture https://orcid.org/0009-0000-9383-2313
Antonina Samoilenko Kyiv National University of Construction and Arhitecture https://orcid.org/0000-0001-9003-9918
Anna Kulіk Kyiv University of Market Relations https://orcid.org/0000-0002-2601-3833

DOI:

https://doi.org/10.30890/2567-5273.2025-39-03-043

Keywords:

marketing relationships, logistics channels, CRM systems, feedback logistics, digital transformation, customer service, personalization.

Abstract

The study examines the concept of relationship marketing in logistics channels as a strategic tool for increasing the efficiency of interaction between supply chain participants. The main prerequisites for the relevance of the topic are identified, in par

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Published

2025-06-30

How to Cite

Максютенко, І., Самойленко, А., & Кулік, А. (2025). RELATIONSHIP MARKETING IN LOGISTICS CHANNELS. Modern Engineering and Innovative Technologies, 3(39-03), 94–103. https://doi.org/10.30890/2567-5273.2025-39-03-043