Інноваційна економіка і менеджмент

All Items

• ADAPTATION OF MARKETING STRATEGIES TO THE MENTAL AND BEHAVIORAL CHARACTERISTICS OF THE TARGET AUDIENCE

  Liudmyla Voloshko

  17-29

• AGRICULTURE OF UKRAINE DURING THE WAR: PRESENT AND DEVELOPMENT PROSPECTS

  Олена Гарматюк

  73-78

• AI-ENHANCED FRAUD DETECTION IN FINANCIAL WORKFLOWS: A HYBRID ML-LLM FRAMEWORK FOR RISK SCORING AND ANOMALY ANALYTICS

  Артем Цимбал

  3-17

• BIG DATA IN EFFECTIVE MANAGEMENT OF INTELLECTUAL CAPITAL OF COMPETITIVE ENTERPRISES IN PUBLIC SECTOR OF ECONOMY UNDER CRISIS CONDITIONS

  М.Т. Краснюк, М.А. Науменко, О.С. Святобог, О.С. Федоров, Н.Д. Савінков

  80-101

• BLOCKCHAINE- A TOOL FOR DIGITAL TRANSFORMATION OF BUSINESS MODELS INTO VALUE CREATION

  Майя Писанюк

  88-93

• CAR AS A SERVICE: HOW VALUE-ADDED SERVICES INCREASE BUSINESS PROFITABILITY

  Yaroslav Savchenko

  87-97

• CONCEPTUAL FOUNDATIONS OF ENERGY MANAGEMENT: MICRO- AND MACRO-LEVEL APPROACH

  Наталія Хомюк, Лариса Ющишина, Олександр Гульчак

  178-189

• CONTENT MARKETING: CREATING ATTRACTIVE AND ACCESSIBLE ONLINE CONTENT

  М.М. Шевченко

  87-94

• CRISIS MANAGEMENT OF ENTERPRISES AND POST-WAR RECONSTRUCTION IN UKRAINE

  Назарій Мазур, Наталія Чухрай

  127-131

• CUSTOMS SECURITY AS A COMPONENT OF ECONOMIC STABILITY IN CRISIS CONDITIONS

  Тетяна Чорна

  58-65

• CТРАТЕГІЧНЕ ПЛАНУВАННЯ ЕКОНОМІЧНОЇ БЕЗПЕКИ АГРАРНИХ ПІДПРИЄМСТВ

  Юрій Костенко

  3-17

• DEVELOPMENT OF DIGITAL STRATEGIES FOR EFFICIENT BUSINESS OPERATIONS IN UKRAINE

  Надія Морозова, Ірина Денчик

  92-98

• DIGITAL PLATFORMS AS A NATIONAL TOOL FOR ECONOMIC RESILIENCE

  Юлія Вишиванюк

  76-86

• ECO-MARKETING IN THE FURNITURE INDUSTRY: HOW THE USE OF LOCAL MATERIALS AND SUSTAINABLE SOLUTIONS INFLUENCES BRAND PERCEPTION

  Svetlana Graf-Gudz

  192-202

• EFFECTIVE ATTRACTION AND RETENTION OF SKILLED PROFESSIONALS IN U.S. TRANSPORTATION LOGISTICS

  Яна Наринська

  108-118

• EFFECTIVE COMMUNICATION STRATEGIES IN MANAGEMENT AND THEIR IMPACT ON ORGANIZATIONAL SUCCESS

  Назарій Мазур, Наталія Чухрай

  116-126

• ENHANCING THE ECONOMIC RESILIENCE OF SMALL AND MEDIUM-SIZED TERRITORIAL COMMUNITIES

  Iryna Shkromyda

  190-204

• EU TARIFF QUOTAS FOR UKRAINIAN PRODUCTS: USE, BARRIERS AND STRATEGIES OF EXPORTERS

  Вероніка Кравчинська, Ростислав Гнилиця

  87-94

• EVOLUTION AND TRANSFORMATION OF MANAGERIAL TOOLS FOR PLANNING AND ORGANIZING INNOVATION ACTIVITIES IN ENTERPRISES UNDER ECONOMIC INSTABILITY

  Леся Гнилянська, Володимир Замостний

  3-11

• EVOLUTION OF INTERNATIONAL TRADE IN THE LIGHT OF THE WAR IN UKRAINE

  Dorina Jitaru

  9-17

• EXPLORING METHODOLOGICAL APPROACHES IN THE STUDY OF ORGANIZATIONAL BEHAVIOR: A COMPREHENSIVE FRAMEWORK FOR UNDERSTANDING WORKPLACE DYNAMICS

  Elvira Jorovlea, Alina Codreanu

  134-142

• FEATURES OF THE FORMATION OF SOCIAL CAPITAL IN THE EDUCATIONAL ENVIRONMENT IN THE CONDITIONS OF WAR

  Тетяна Руда, Лариса Федоришина

  95-104

• FINANCIAL CRISES AS A MANIFESTATION OF THE INSTABILITY OF THE BANKING SECTOR OF THE FINANCIAL MARKET OF UKRAINE

  Наталія Намлієва, Надія Грищук

  63-76

• FORMATION OF INNOVATIVE CAPITAL OF PROCESSING ENTERPRISES

  Станіслав Паляниця

  184-191

• GREEN TOURISM IN THE MANAGEMENT OF MARKETING ACTIVITIES OF A TOURIST ENTERPRISE

  Тетяна Устік, Віталій Калініченко

  12-20